Owlet — Global Packaging Redesign

The Challenge: Redesign Owlet's packaging system to apply across global markets, while aiding in reducing overall production costs.

The Approach: The redesigned packaging focused on minimalism, hero’ing the hardware and software features of the product. Owlet's logo is as a bold billboard, UI overlays communicate software features provided by the hardware, and a front-of-box layout created to stand against retail constraints (like spider wraps). A QR code on the back routes shoppers to deeper product education by locale.

The Result: Reduced packaging costs globally, improved shelf visibility in retail stores, and established a consistent brand presence across physical and digital for the first time.