◾ Design ◾ Art Direction
With the launch of Owlet’s latest baby video monitor, the team pursued a new global packaging architecture to: create a consistent look and feel across markets, address challenges introduced by app screen software updates, differentiate the brand in a baby tech category that had begun to look increasingly similar, and achieve cost savings without impacting brand or quality perception.
I led the global redesign of Owlet’s packaging system, working with closely with marketing and operations teams to introduce a minimal, elevated packaging system that allowed for consistency across markets and a stronger retail presence.
Owlet’s logo acts as a bold billboard, drawing in consumers to closer examine and explore the product.
Features evolved and matured visual identity (migrating from electric mint > soft sage green).
Emphasizes the hardware and software components of the products, differentiating the features visually and simply.
Stands distinctly apart from other projects and branding in the category while on shelves in retail stores.
Front of box layout allows for minimal interference from common retail security devices like spider wraps.
Back of packaging has QR code that provides a path to deeper product education by region.
◾ Design ◾ Art Direction
◾ Design ◾ Art Direction
