Owlet — Brand Evolution

Brand design · Art direction · 360 marketing campaigns

Owlet, a baby monitor and wearable brand delivering real-time health data and peace of mind to new parents, needed a visual language that could match it’s trust, accuracy, and maturity in the infant monitoring space. With the launch of the Dream Sight 3 camera, design had an opportunity to do more than release a new product — it was a moment to mature the brand, unify the system, and show up with intention across every touchpoint, from the shelf to the screen.

As lead designer and art director, I drove visual creative across marketing campaigns, product launches, global packaging direction, and evergreen brand assets while partnering with teams cross functionally and contributing to positive company revenue. Lead multiple brand photo and video shoots with external freelancers and agencies to support yearly campaigns.

The outcome was a refreshed brand system that brought genuineness and warmth to every touchpoint. By rooting the visual language in real home environments and everyday routines, the work positioned Owlet as a brand that lives with families — not just on the shelf.