Description
General Assembly offers varrying formats of courses in tech, pioneering education and career transformation. In launching remote full-time formats of popular in-person courses, I was part of a team that developed a video campaign to drive awareness to the new online format.
The video narrative communicates the ease and flexibility of an online learning environment as well as how the core full-time course value prop — hands-on learning, collaboration, and career support — is the same in either format.
Roles
Campaign Development | Video Narrative | Art Direction | Casting Selection and Wardrobe | Video QA | Marketing Campaign Asset Production
◾ Design ◾ Art Direction