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Senior Designer + Art Director with 10+ years
experience in brand and marketing design.
Based in Brooklyn, NY.

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Description
General Assembly offers varrying formats of courses in tech, pioneering education and career transformation. In launching remote full-time formats of popular in-person courses, I was part of a team that developed a video campaign to drive awareness to the new online format.

The video narrative communicates the ease and flexibility of an online learning environment as well as how the core full-time course value prop — hands-on learning, collaboration, and career support — is the same in either format.

Roles
Campaign Development | Video Narrative | Art Direction | Casting Selection and Wardrobe | Video QA | Marketing Campaign Asset Production   ◾  Design   ◾  Art Direction