PetPlate – Direct Response LP

Partnered with acquisition team to design a direct response landing page to drive immediate action and enhance conversions for paid advertising. The LP emphasizes the food's benefits and pulls inspiration from the native social media platforms a user originated from.

Collaborated with the acquisition marketing team and copywriter to outline goals and intentions for each section of the landing page. Shared a wireframe with stakeholders and the copywriter for feedback prior to starting the design phase.