Around the midterm elections early November 2018, I paired and concepted with the social media manager on various social media posts - the goal aimed at engaing General Assembly's community.
We decided to create and distrubute variations of 'VOTE' / 'I'M VOTING FOR ____' / 'I VOTED' stickers acorss U.S. campuses that students and faculty could wear and share to spread awareness.
Interested in testing niche content, I created a parody graphic around voting based off of Drake's 'If You're Reading This It's Too Late' album art. This was posted on social media mid-term election day. View the live post here.
The Request: Create a visual narrative and branding around awarding scholarships to two applicants currently out of work.
The Concept: Wear a New Hat for Your Future in Tech Start fresh with a brand new career in tech, or try your hand at today’s most relevant skills: coding, data, design, marketing, and product development.
The Design: Visually related trying out a topic of interest to the concept of trying on a new hat, 'stepping into someone else's shoes.' View the live Instagram post here.
Proposed direction for a campaign around taking $500 off a 1-week course, either on-campus or remote format, during the summer. Created a visual parody between the speed and intensity of leveling up your career with a skill-set learned in 1 week to an 80s themed workout class.
Course Specific GDN Ads: Software Engineering launch Pairing with a copywriter, we concepted two variations of creative, each with sets of copy that had variations of plain-spoken and punny.