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CAMPAIGN | SALE | VISUAL NARRATIVE

7-Day Skillcast Marketing Campaign

The Request: Create a visual narrative around taking $500 off a 1-week course, either on-campus or remote format, during the summer.

The Narrative: The idea of '7-Day Skillcast' emerged through visually relating a 1-week course schedule to a 1-week weather forecast. The working team surveyed past students that took 1-week courses during previous summer months and drew conclusions on their choices of taking this format during the summer and measuring their emotional journey throughout the course. These insights aided in shaping copy and visuals used to market to further consumers.

The Visuals: Projecting off of the look of a 1-week weather forecast you might see on TV evening news, I updated the look and feel to be more modern - incorporating gradients that play on a nostalgic feel but pairing these styles with clean white lines and emojis. Each day represents the state one would be in in a 1-week course: from diving into the syllabus to feeling overwhelmed with learning new content to feeling confident leaning new skills and developing a portfolio piece.







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